7 Eylül 2026 “Aile Şirketlerinde Markalaşma: Geçmişten Geleceğe Marka Değeri” Semineri
Monday, September 7, 2026
EGİAD Dernek Merkezi, İzmir
The panel titled “Branding in Family Businesses: Brand Value from Past to Future” was held on Monday, September 7, at the EGİAD Association Center, in collaboration with the İzmir Advertisers Association, TAİDER and EGİAD. We extend our thanks to all the speakers and attendees who participated in the meeting, where the branding of family businesses was explored through the lenses of brand heritage, intergenerational transfer and adaptation to change.